Now that you’ve collected numerous fans, friends, and followers, it’s time to begin promoting your business to them — right? Don’t jump to doing so quite yet. First, you have to gain the trust of your audience on social media. This is something that happens over time. You’ll have to consistently provide them with value for visiting your page, making them want to return.
Each day, if possible, take the time to provide excellent content to the customers you’re targeting. Spend time driving them to your site. Help your readers get used to seeing you daily, so that they’re used to associating your presence with high quality content.
Begin to make a deep connection with your fans. Spend time responding to their questions, concerns, and comments. Spend time letting them know what kind of person you are and what you stand for. Spend time letting them know more about you than just what your business is. Allow them to learn about you, not just the products that you sell. Help them get to know the real person behind the online mask. If you don’t take the time to build a personal connection and make an effort to design relevant content, your effort may go to waste.
Build an Email List
It’s much easier to gather email addresses from individuals after you’ve built a relationship and gained their trust. This relationship building is a step in the process that is often skipped or missed. Once you’ve taken the time to collect email addresses, you can reach potential customers in two separate ways — through email and Facebook.
This allows them two different ways to read your pages, comments, and posts. It also allows them to quickly and easily recommend your content to their friends. They may even decide that they trust you enough to make a purchase. Email adds amazing benefits to your overall marketing campaign. You’ll receive much better results than Facebook alone, and it helps remind everyone of precisely who you are.
What is the best way to collect the email addresses of potential customers? Typically, you have to offer individuals something that they value in order for them to be willing to give up their email address. Consider hosting a webinar. Provide them with a free ebook. Let them sign up with a newsletter with useful information. You could, in theory, do this first.
Now it’s finally time to begin selling the products or services that you have to offer. You’ve built an audience that’s specifically interested in what you’re promoting. You’ve provided them with a great deal of value through your social media pages. It’s time to begin marketing to them in earnest.
When you create new products or find new products to promote, you should announce it to everyone via email and through your Facebook page. Make a post telling everyone about what you have to offer. It’s important to keep these promotions balanced, though. After all, you don’t want your loyal followers being bombarded with multiple ads each week for the same products. This can quickly leave them feeling overloaded.
Don’t accidentally push away the relationships that you’ve been carefully nurturing. A few followers, however, will leave at the first sign of self-promotion. These individuals likely would have never purchased from you anyway.
You certainly don’t want to lose loyal followers because you’ve unintentionally overdone it with your ads. Your goal is to find the right balance of keeping your most loyal followers and fans who may be willing to purchase from you.