Using Facebook for business purposes calls for a different behavior than the one you display when you use this social media network for fun and leisure. Your purpose as a business is to build a loyal audience, people who are your potential customers and brand evangelists.
There are many ways of building a loyal readership on Facebook, but advertising seems to be the most effective one. Setting up and running an ad campaign on Facebook is extremely simple and it is the most powerful way of bringing targeted traffic to your pages. Here’s a brief overview of the process of building Facebook followers:
Only Targeted Fans And Followers Are Valuable Assets For Your Business
Ad campaigns are the first step of selling on Facebook for a very good reason. It is almost impossible to sell to people who don’t need your products or services. This is exactly why you need to attract relevant fans and followers if you want to see some results. This is also why buying fans from various companies that sells them cheaply doesn’t work. Most of these companies use very cheap ads and target bots and traffic from third world countries in order to deliver you the promised results. However, this kind of traffic isn’t relevant. These people wouldn’t buy from you even if they were interested in your products, for the simple reason that they live on other continents.
Facebook traffic companies focus rather on quantity, not quality. If you only want to see a big number of followers on your Facebook page, that’s fine. However, it’s safe to assume that you also want some of those people to become your customers and purchase something from you.
You should think your ad campaigns this way: get the highest quality fans at the lowest possible price. As little as 100 relevant fans can be more valuable than 10,000 irrelevant ones. There’s always the temptation of buying cheap traffic, but if these people aren’t in your target market, you are simply wasting your money.
Your main focus should be on fans that speak the same language as you do or live in areas your business covers. You may need to pay extra for acquiring traffic from English speaking countries, but this should bring you much better results than irrelevant traffic from foreign territories.
Even if the followers you acquire won’t make a purchase, you have to know they might do it at some point in time. This is just the strategy I use when I advertise my ebook: I let people have it in exchange for a like. This is how I know they might be among my potential customers in the future.
The beauty of Facebook campaigns is that you can target people by interest. You can show your ad to those who have certain interest or who like pages that are similar to yours. You may ask yourself how you can possibly find these users. Here’s how:
You should start by setting up an extremely broad campaign. Target both men and women and all ages 18 and up. Run it for a while and then check the stats Facebook provides you. You need to see which are the best performing groups and tailor your ads from there. For my woodworking campaign, for instance, I targeted both men and women, but only 2% of all likes I’ve got came from women. By filtering women out I saved half the budget. Women had no interest in seeing my ads, so I was just wasting money on showing them my stuff.