Before anyone can say that one platform is superior to the other it is important to consider a number of factors. There is a whole world of different people out there, and they’re all selling their specific wares and promoting their different businesses. Naturally, the specifics of one individual’s business, preferences and needs is going to be very different than those of the next guy.
So what are the most important considerations when deciding which of the two shopping platforms would be best for your purpose?
Following are the first four –the other 8 pointers will be available in a couple forthcoming articles:
Both Amazon and Ebay will charge you for posting your items for sale –and the prices are not too different. The difference is that on eBay you will be charged to post your item regardless of whether it sells or not. The fee for listing your item or items is not especially high, but it can get steep if you have several items listed and no sales as yet.
Amazon will only charge you a commission from a sold item –their commission fees are quite high, though. Your price will come out about the same either way, unless you fail to make a sale.
2. Market Type — Auctions and Fixed Prices
EBay’s auction style market does have a few advantages –first of all you may be able to garner some above market value winnings for a popular object. In this sense selling unique objects would be better done on the eBay marketing platform.
Most people who frequent the online market to sell their wares are marketing “practicals” –which could be considered items for everyday use. For this type of product and client list a marketing plan needs to be more time efficient, and have immediate prices available to help customers compare prices.
This is the style of marketing that you will find on Amazon –and even eBay is beginning to place greater emphasis on setting down fixed prices.
Advantages: for Auctions and selling unique items go with Ebay for competitive rates.
Advantages: for selling products at a set price Amazon is the place to go.
3. Marketing Community
The community of merchants working at eBay are very involved with their customers. Your transactions are also much more interactive. The marketing community on Amazon is a bit more cordial and the interactions between buyers and sellers are practically non-existent.
The reason for this is that customers of Amazon expect a much more professional level of customer service –they don’t find it necessary to to call and inquire as to whether their acquisition has been shipped.
EBay sellers are required to interact with their customers much more for each transaction they make. This naturally takes much more time –Amazon wins the medal for time efficiency.
Advantage: Amazon –for Saving Time.
4. Seller Stability.
People who make their living off catering to an online customer base have to rely on these platforms to operate as smoothly as possible so that there are no unforeseen glitches or changes that upset profit flow. Sellers operate off predetermined shipping plans, for example, and sudden changes usually mean a halt in process –if this happens often enough, it can be a serious problem.
Amazon has made very few changes in the past few years. There have been some minor restrictions implemented, but it is all fairly regular and well appointed. Changes that are made are done so with the retailers agenda in mind and are easily adjusted to.
Unlike Amazon, eBay has had an overhaul done on just about every aspect of their infrastructure from fee rates to digital deliveries and even search results –and it doesn’t look like the changes will be completed any time soon.
This transfers into a major headache for sellers who have had their business impacted by the upset — many planned changes were retracted by eBay after loud verbal disapproval from sellers everywhere.
Advantage: Amazon for being Business Minded.
Check back with us soon for the second installment of this three part series comparing the advantages and disadvantages of these two marketing Platforms.